The launch took place in La Stampa on January 7, 2010 and was attended by The Coronas and Danny O'Donoghue from The Script.
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The winner of the award is expected to perform at the event, appear at Oxegen 2010 and have 150 copies of their debut single released, including artwork.
Academy Awards | 2010 | 2010 FIFA World Cup | 2010 Haiti earthquake | 2010 Winter Olympics | United Kingdom general election, 2010 | 2010 Commonwealth Games | 2010 ATP World Tour | 2010 NFL Draft | United States House of Representatives elections, 2010 | Gloster Meteor | Sri Lankan parliamentary election, 2010 | 2010 WTA Tour | Gatpuno Antonio J. Villegas Cultural Awards | 2010 FIBA World Championship | 2010 Canterbury earthquake | United States elections, 2010 | Stevie Awards | 2010 United States Census | 2010 IIHF World Championship | National Film Awards | International Tamil Film Awards | 2010 World Series of Poker | 2010 Summer Youth Olympics | 2010 in music | 2010 Asian Games | Karnataka State Film Awards | Miss Universe 2010 | 79th Academy Awards | 2010 NFL season |
Hegarty was nominated in the category of Best National Radio DJ - National at the 2009 and 2010 Meteor Awards.