NBC ran a sneak preview on August 12, 2012, during its coverage of the closing ceremony of the 2012 Summer Olympics.
The song has since achieved an iconic status in Brazilian popular culture and was performed by MPB artists Marisa Monte and Seu Jorge at the closing ceremony of the 2012 Summer Olympics in London, as part of the preview of the 2016 Summer Olympics in Rio de Janeiro.
On 12 August 2012, Beady Eye performed Oasis classic "Wonderwall" at the London 2012 Olympics closing ceremony.
Sandé notably performed the track on 12 August 2012 as part of the 2012 Summer Olympics closing ceremony, opening the show itself when she performed acoustically from the back seat of a car.
Take That performed the song at the London 2012 Olympic Games Closing Ceremony whilst the Olympic Flame was extinguished.
2008 Summer Olympics | 2012 | 2012 Summer Olympics | 2012 ATP Challenger Tour | 1984 Winter Olympics | 1996 Summer Olympics | 2004 Summer Olympics | 1992 Summer Olympics | 2000 Summer Olympics | 1984 Summer Olympics | 1988 Summer Olympics | 1968 Summer Olympics | 1972 Summer Olympics | 1976 Summer Olympics | 2010 Winter Olympics | 1920 Summer Olympics | 1936 Summer Olympics | 1980 Summer Olympics | 1952 Summer Olympics | 1924 Summer Olympics | Summer Olympic Games | 1928 Summer Olympics | 1964 Summer Olympics | 2002 Winter Olympics | 1912 Summer Olympics | 1956 Summer Olympics | Donna Summer | 1948 Summer Olympics | 1908 Summer Olympics | 2012 ATP World Tour |
He also performed with them both on the roof of Buckingham Palace in June 2012 as part of Queen Elizabeth II Diamond Jubilee Concert and for the band's appearance in August at the 2012 Summer Olympics closing ceremony.
Watching the athlete procession from the stands during the closing ceremony, he reminisced an Olympic moment from his Twitter: "Seeing all those athletes down there, abit emotional for me. I used to be down there".