Since its launch, the magazine eschewed the “mags in bags” trend, popularised by rival publishers Future Publishing and Imagine Publishing (wherein a magazine is packaged in a sealed bag along with a cheaply produced DVD and/or tips book), focusing instead on fierce editorial as its USP.
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360 Gamer is a UK-based video games magazine dedicated to the Xbox 360 console, published since 27 October 2005 by Uncooked Media (which previously published its sister PlayStation 3 magazine, Play Gamer, as well as the current titles FSM and Neo).
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