The pop-electronica duo The KLF used ice-cream van iconography and included the phrase "Make mine a 99" in their 1991 single version of "Justified and Ancient".
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One claim is that it was coined in Portobello, Scotland when Stephen Arcari, who opened a shop in 1922 at 99 Portobello High Street, would break a large 'Flake" in half and stick it in an ice cream.
Jeff Flake | The Kandy-Kolored Tangerine-Flake Streamline Baby | George Flake | Emily Flake |