Abracadabra, an incantation used as a magic word in conjuring tricks that historically was believed to have healing powers when inscribed on an amulet
Kas promotion has included a landmark 24 Horas Kas campaign in the mid-1990s that included a catchy jingle based on the song "Dame Mas" by Alex de la Nuez a cover of the Steve Miller Band's song Give It Up from 1982 album Abracadabra.
Musical references to Muhammad since his death include a quote of his "Kill the White Man" speech on The Used's 2009 album Artwork and a sample of his interview with Louis Theroux in the Chase & Status song "Hocus Pocus": "We're not going to stand here and speak of some hocus pocus, some shazam, some abracadabra magic."