The company sponsored Blackburn Rovers F.C. (as well as the Blackburn Cathedral Choir), Rabat Ajax F.C., and Accrington Stanley FC, who have named their stadium Fraser Eagle Stadium.
The Hotties have attended many events in order to raise both their own profile and that of Help for Heroes' including: playing wheelchair basketball with injured soldiers at Phoenix House, Catterick; vising Tedworth House, Tidworth to see where the money raised will be spent; and visiting Accrington Stanley Football Club to raise money and Mallory Park, Lincolnshire with Mission Motorsport.
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The first, against Blackburn Rovers, marked the opening of Accrington Stanley's new stadium; the other was a benefit match for Patsy Gallacher, against a representative team from the Scottish Football League.
They then went on a 4-game winning streak, before hitting a bad patch, when they won only one game in 7, including losing in all three cup competitions (1-0 to Reading in the League Cup, 2-0 to Carlisle United in the Football League Trophy & 1-0 to Accrington Stanley in the FA Cup live on BBC One).
On 15 August 2009, the First Round draw for the Johnstone's Paint Trophy 2009–10 was made on Soccer AM, where Oldham was drawn against League Two club Accrington Stanley.