On May 16, 2007, Acxiom agreed to be bought by leading investment firms Silver Lake Partners and ValueAct Capital in an all-cash deal valued at $3 billion, including the assumption of about $756 million of debt.
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In 2010, Acxiom acquired part of GoDigital, a Brazilian direct marketing and data quality company.
The databases contain specific information about a particular voter (party affiliation, frequency of voting, contributions, volunteerism, etc.) with other activities and habits available from commercial marketing vendors such as Acxiom, Dun & Bradstreet, Experian Americas, and InfoUSA.
Acxiom |
Chad Smith, Chief Information Officer and Head of Development; former executive at Acxiom, Little Rock, AK and 3 Birds Marketing, Chapel Hill, NC.