In June 2012, Google rejected the Australian Sex Party's ads for AdWords and sponsored search results for the July 12 by-election for the state seat of Melbourne, saying the Party breached its rules which prevent solicitation of donations by a website that did not display tax exempt status.
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In April 2013, Google announced it will add enhanced campaigns for AdWords to “help advertisers better manage their campaigns in a multi-device world” The enhanced campaigns will “show ads across devices with the right ad text, sitelink, app or extension, without advertisers having to edit each campaign for every combination of devices, location and time of day,” and will include “advanced reports to measure new conversion types.”
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The interface has also been revamped to offer better work flow with additional new features, such as Spreadsheet Editing, Search Query Reports, and better conversion metrics.
Adwords |
The company's non-branded services include: search engine marketing (SEM), Google Adwords Certified services (PPC), website building, and search engine optimization (SEO) guidance.