Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
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He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries.
Kaputa learned brand strategy under the marketing gurus Al Ries and Jack Trout at Trout & Ries Advertising.
Ferdinand Ries | Al Ries | Roland Ries | Ries | Peter Ries | Laura Ries | Adam Ries |