He settles 3,000 Roman and Iberian colonists on the islands and founds the cities of Palma and Pollentia.
There are remains of a Roman town just outside the medieval town walls, in front of the Church of St. Jaume, belonging to the ancient city of Pollentia (see also the Italian Pollentia).
Headquartered in L'Alcúdia (Valencia), the company has 8 subsidiaries and assembly plants in Spain, France, USA and Brasil.
The town took active participation in all the conflicts that shook Spain along the history: it was sacked during the "Revolta de les Germanies" in the beginning of the 16th century; in the 18th century, during the War of the Spanish Succession, the Bourbon troops plundered it again, and finally, during the Peninsular War it lodged a camp of French troops that looted everything from the villagers, leaving them in the red.