The German and Swiss yellow press newspapers BILD and Blick kept the issue in the media for several months, thereby indirectly contributing to Gerber's increasing popularity.
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After numerous appearances on German IPTV channels she started hosting the Zurich Nightlife show usgang.tv (usgang means "going out"/"clubbing" in Swiss German).
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Alena Gerber became particularly famous in Switzerland when she was at the center of a xenophobic controversy between the conservative Swiss People's Party (Schweizerische Volkspartei) and German guest workers.
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