Label founder Alex Tronic - (Paul Croan) had previously released and licenced music to many labels notably Koyote/Peyote Records and Cherry Red Records in 2000.
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Croan's own album 'Alex Tronic - To Infinity' was released on ATR in February 2009, and features contributions from artists on ATR.
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Their current artists include Alex Tronic, ÅsA, Becki Bardot, Keser, Pockets of Resistance, Binary Zero, Iain Carnegie, Marvin Wilson, Matthew Leigh Embleton (aka Snakestyle), Minnie Rogers, Neu Gestalt, The Psychedelic Manifesto, Roys Iron DNA, 30K, Integra TV, Forward Play, Metaltech, Pixlface, Melvitronica and Fiolent V.
Alex Ferguson | Alex Rodriguez | Alex Cox | Alex | Alex Jones | Alex Chilton | Alex Trebek | Alex Salmond | Alex Katz | Alex Riel | Alex Ross | Alex Haley | Àlex Corretja | Alex Moulton | Alex Zanardi | Alex Smith | Alex Kapranos | Alex Jones (radio host) | Alex Shnaider | Alex Shelley | Alex Karras | Alex Grey | Alex da Kid | Magic Alex | Judge Alex | Alex Schomburg | Alex Rose | Alex Pardee | Alex Krycek | Alex Jennings |