All caps typography was common on teletype machines, such as used by police departments, news, and the then-called Weather Bureau, as well as early computers, such as certain early Apple II models and the ZX81, which had a limited support for lower-case text.
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The yellow and black separation lines between the red and silver were absent, and the bodyside 'Santa Fe' lettering was large, billboard-style, in a Cooper Black typeface, instead of the smaller black serif all-caps version previously used.
The firm incorporated in 1935 and in 1997 merged INVESCO PLC (all caps) and AIM Investments.
This was rejected because at the time "TEX" (all caps) was registered by Honeywell for the "Text EXecutive" text processing system.
Using a short, unrelated word in all caps is the same system used for CIA cryptonyms.