In September 2007, a similar arrangement was repeated in the search for aviator Steve Fossett.
Crowdsourcing systems such as Mechanical Turk have added the element of scalability, allowing businesses to outsource information tasks across the Internet to thousands of workers.
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Best Talk awards were given to Paul Fenwick for his presentation Hacking Other People's Brains and to James Vautin for his presentation on Amazon Mechanical Turk.