Various real-life towns and tourist attractions, including the House on the Rock (and its 'world's largest carousel') and Rock City, are featured through the course of the book.
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In Slavic lore, they are servants of Dažbog who guard and watch over the doomsday hound, Simargl, who is chained to the star Polaris in the constellation Ursa Minor, the "little bear".
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Shadow arrives at Rock City, site of the climactic battle, just after the battle had started but in time to stop it, explaining that both sides had nothing to gain and everything to lose, with Odin and Loki the only winners.
In Neil Gaiman's American Gods, Mr. Wednesday tells his protégé Shadow a story about Canada Bill Jones to demonstrate the life of a con artist.
In Neil Gaiman's novel American Gods, a boy named Agasu is enslaved in Africa and brought to Haiti, where he eventually loses his arm and leads a rebellion against the European establishment.
Notable author Neil Gaiman wrote his book American Gods with his Lamy 2000, which he refers to as his "novel writing pen".
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