He founded Amrutanjan Limited in 1893 and invented Amrutanjan pain balm, which soon became a very popular medicine and made him a millionaire.
On 16 November 1937, the leaders of both the regions sat for an agreement in the house of Kashinathuni Nageshwara Rao, well known media owner and of Amrutanjan, known as Sribagh.
After his death his son-in law and nephew (sister's son) S. Sambhu Prasad(Sivalenka SambhuPrasad) took over the reins of Andhra Patrika group of publications and Amrutanjan company.