The Goodman Center is a partnership between Lipman Hearne, the largest full-service marketing and communications firm dedicated to serving the nonprofit sector and Andy Goodman, communications consultant and author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes.
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A four-hour online class taught by Andy Goodman on the practice of storytelling—why it’s the single most powerful communication tool and specific techniques for using stories to advance your mission.
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This three-hour online class taught by Andy Goodman and Lipman Hearne’s Research Director Donna Van De Water elucidate skills and information necessary to make sure research leads to good decision making.
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A three-hour online class taught by writers Andy Goodman and Lipman Hearne is a not-too-deep dive into graphic design and provides just enough information to help you look more carefully and decide more wisely before approving anything that visually represents your organization.
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A two-hour online class taught by Andy Goodman covers techniques and tips intended to improve the quality and effectiveness of meetings.
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Andy Goodman authored Storytelling as Best Practice, Why Bad Ads Happen to Good Causes, and Why Bad Presentations Happen to Good Causes.
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A two-hour online class taught by Andy Goodman examines the four potential points of connection between clients and their target audience—what they are and how to design their communications around them.
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In 2008, Lipman Hearne and Andy Goodman founded The Goodman Center to help organizations acting in the public good communicate more effectively.
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A two-hour online class taught by Andy Goodman is based on research and incorporates the advice of 20 highly regarded public-speaking experts and designed to help presenters at all levels, including seasoned veterans.
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