It continued to do business after World War II as Ansco until 1967 when the company adopted the parent's name of General Aniline & Film (GAF), and a variety of cameras as well as films were sold under this name until the business was shut down in the early 1980s.
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Briefly in the 1970s, it was the official film of Disneyland and at this time, actor Henry Fonda served as the company's spokesman in television commercials including one that featured Jodie Foster in her first acting role.
Films shot in Ansco Color included The Man on the Eiffel Tower (1949), Bwana Devil (1953), Kiss Me, Kate (1953), Seven Brides for Seven Brothers (1954), Brigadoon (1954), and Lust for Life (1956), the final film shot on this film stock.