According to Social Psychology, written by Saul Kassin, Steven Fein and Hazel Rose Markus; Anthony Greenwald, Mahzarin Banaji, Brian Nosek and others have done extensive research on cognition and have collaborated to create the Implicit Association Test (2008, p. 163).
Implicit stereotype were first defined by psychologists Anthony Greenwald and Mahzarin Banaji in 1995.
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