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The costs associated with the Apollo spacecraft and Saturn rockets amounted to about $83-billion in 2005 Dollars (Apollo spacecraft cost $28-billion (Command/Service Module $17-billion; Lunar Module $11-billion), Saturn I, Saturn IB, Saturn V costs about $ 46-billion 2005 dollars).
According to George Low, Manager of the Apollo Spacecraft Program Office, this was because NASA was afraid that the word "excursion" might lend a frivolous note to Apollo.