Gisele Bündchen and Jamie Dornan modeled Aquascutum Collection designs and vintage pieces.
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The company has supplied aristocrats, political leaders, and actors, including three Princes of Wales, Prince Rainier of Monaco, Sir Winston Churchill, Humphrey Bogart, Lauren Bacall, Sophia Loren, Cary Grant, and Michael Caine.
British luxury apparel manufacturer Aquascutum was also commissioned to design an exclusive interior appearance package for the Debonair, soon after the company had been purchased by Japanese textile conglomerate company Renown Incorporated; the supercharger was installed optionally with this particular trim package.
In May 2011, reports surfaced that British fashion retailer Superdry was to move into the building occupied by Austin Reed, which in turn was to move across the road into Aquascutum.