In August 2007, Unanue formed Trufoods LLC, which now owns the franchises Wall Street Deli, Arthur Treacher's|Arthur Treacher's
The company suffered after Piszek bought Arthur Treacher's Fish and Chips in 1979.
British character actor Arthur Treacher lent punctilio to the proceedings, with commentaries from guest performers.
Arthur Conan Doyle | King Arthur | Arthur Miller | Arthur C. Clarke | Arthur | Arthur Ransome | Port Arthur | Chester A. Arthur | Arthur Balfour | Arthur Sullivan | Arthur Rubinstein | Arthur Andersen | Sir Arthur Conan Doyle | Prince Arthur, Duke of Connaught and Strathearn | Arthur Wellesley | Arthur Godfrey | Arthur Fiedler | Arthur Schopenhauer | Arthur Honegger | Arthur Rimbaud | Arthur (TV series) | Arthur Machen | Arthur Askey | Arthur Symons | Arthur Streeton | Arthur Phillip | Arthur Lowe | Arthur Ashe | Sir Arthur Harris, 1st Baronet | Arthur Boyd |
NBC picked up the program on June 16 and made Down You Go more comedy-oriented, with new host Bill Cullen and a regular celebrity panel of Jayne Mansfield, Jimmy Nelson, Hildy Parks, and Arthur Treacher.
Von Zell headlined his own short-lived radio program, The Smiths of Hollywood, which featured Arthur Treacher and Jan Ford (who would later become Howard Hughes' paramour Terry Moore).