The Lion of Saint Mark is also the symbol of the award of the Venice Film Festival, the "Golden Lion", and of the insurance company Assicurazioni Generali.
In 1975 he was appointed Cavaliere del Lavoro, and in later years he entered the Board of Directors of the Banca Commerciale Italiana (of which he became chairman), Montedison (chairman), Compart (chairman), Assicurazioni Generali (of which he became a member of the Executive Committee), Olivetti, Mediobanca and Gemina.