On 12 April 2006 Geoff Dixon, CEO of the Qantas Group, announced that the group would be focusing on a two-brand strategy, the Qantas and Jetstar brands, and as such the Australian Airlines brand would cease to exist from July 2006.
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As part of this campaign, AFAP pilots imposed on their employers (Ansett Australia, East-West, Ipec and Australian Airlines) a limitation on the hours they were prepared to work, arguing that if they were to be treated in exactly the same way as other employee groups (the stance adopted by the Government), their work conditions should also be the same.