Belron operates similar companies in other countries, including Carglass in most of Europe, Safelite in the United States, Duro in Canada, O'Brien in Australia, and Smith & Smith in New Zealand.
It is responsible for much of Britain's blue-chip company radio advertising, including among its clients The Carphone Warehouse, Harrods, BBC, Nationwide Building Society, Nestlé, Churches Advertising Network, Channel 4, DRDB, Autoglass and Time Out.
The kit is sponsored by three companies; The front of the team shirt by Autoglass, the sleeves by Wells Bombardier and the back by Lifesure insurance.