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During the Buddleja cultivar Euro-trial held by the Royal Horticultural Society at Wisley, England, 'Miss Ruby' was voted the most attractive cultivar of the 97 on display in the 2008 public poll, and later accorded the RHS Award of Garden Merit (record 9299) in 2012.
Reputedly cloned from a plant found growing in a small ravine on Dartmoor near Yelverton by a retired American gardener by the name of Hayles, the shrub was introduced to commerce in 1973 and accorded the RHS Award of Garden Merit (record 678) in 1993 (reaffirmed 2010).
The cultivar was hybridized with 'West Hill' and B. davidii var. nanhoensis 'Alba' to create the popular 'Pink Delight', which was accorded the RHS Award of Garden Merit, and 'Summer Beauty' by Horticultural Research International at Boskoop in the Netherlands.
Numerous cultivars have been developed for garden use, of which 'Revolutum' (syn. J. reevesii Hort.) has gained the Royal Horticultural Society's Award of Garden Merit.