The name was chosen due to the presence of BMW US Manufacturing and Michelin in the area and, more generally, due to Greenville's rich automotive past.
American Broadcasting Company | Fox Broadcasting Company | BMW | Ford Motor Company | The Walt Disney Company | Royal Shakespeare Company | Hudson's Bay Company | East India Company | Dutch East India Company | McKinsey & Company | H. J. Heinz Company | Company | Peninsular and Oriental Steam Navigation Company | company | Bad Company | production company | Three's Company | Shell Oil Company | Goodyear Tire and Rubber Company | Glenn L. Martin Company | The Coca-Cola Company | Southern Pacific Transportation Company | Pullman Company | Marconi Company | Canon (company) | Victor Talking Machine Company | Negro Ensemble Company | Little, Brown and Company | Firestone Tire and Rubber Company | Dole Food Company |
First generation production started in 2002 at BMW USA's Greer, South Carolina plant, with production of both roadster and coupe forms.