Babydolls became a prominent part of the "kinderwhore" look during the early-to-mid-1990s due to the popularity of riot Grrrl and grunge performers like Courtney Love and Kat Bjelland.
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The name was popularized by the 1956 movie Baby Doll starring Carroll Baker in the title role as a 19-year-old nymphet, which essentially marked the beginning of the enduring popularity of the style for adults.