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In 2011, it was announced that his next project would be Back Roads, based on the novel of the same name by Tawni O'Dell.
It was also featured in a season of the TV series This Old House, and was featured in a "Main Streets and Back Roads" episode of Chronicle.
The film covers American Jew's entrepreneurial spirit from the mostly-Jewish peddlers selling goods on the back roads of the South to those who run the general stores that will one day grow into nationwide chains like Macy’s, Sears, Gimbels, Sterns and Filene's, Jews were major purveyors of commercial good in this country and, thus, major contributors to popular culture.