More than half of the passenger revenue of DB Fernverkehr (long-distance) comes from tickets sold to BahnCard holders.
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Deutsche Bahn is in the process of expanding the Bahncard to a fully fledged "mobility card", offering discounts on other transport related services, such as hotel reservations, car rental, car sharing, public transport, bicycle hire, and other services.
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In 2002, Deutsche Bahn, the German national railway company, experimented with yield management for frequent loyalty card passengers.