Martiniquan psychiatrist and philosopher, Frantz Fanon in his 1952 book Black Skin, White Masks mentions the grinning Senegalese tirailleur as an example of how in a burgeoning consumer culture, the Negro appears not only as an object, but as "an object in the midst of other objects".
•
At the outset of World War I, the popularity of the colonial troops at the time led to the replacement of the West Indian by the now more familiar jolly Senegalese infantry man enjoying Banania.