There are currently around 1,000 brands granted, among which notably are Tongrentang (traditional Chinese medicine), Quanjude (Peking Duck) and Go Believe (baozi or steamed dumpling).
For breakfast on Singles' Day, singles often eat four Youtiao (deep-fried dough sticks) representing the four "ones" in "11.11" and one Baozi (steamed stuffed bun) representing the middle dot.