In February 2012, Barbasol signed a five-year agreement with Major League Soccer side Columbus Crew that would see the brand become the club's shirt sponsor.
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It is often the representative for a can of shaving cream, simply for its recognizable packaging, and can be seen in such movies as "Jurassic Park", "Dead Men Don't Wear Plaid", and "Evan Almighty".
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In the 1950s musical Guys and Dolls, the character Benny Southstreet sings, "When a lazy slob takes a goody steady job, And he smells from Vitalis and Barbasol..." as a metaphor for a man cleaning himself up to retain a woman's affections.