X-Nico

3 unusual facts about Bartle Bogle Hegarty


I Heard It Through the Grapevine

For the 1985 Levi's 501 commercial, "Launderette", featuring male model Nick Kamen, agency BBH and director Roger Lyons, owing to budgetary constraints, brought in Karl Jenkins and Mike Ratledge to recreate the sound of the Marvin Gaye original with Tony Jackson, a Barbadian background singer for Paul Young, handling vocals and P. P. Arnold on backing vocals.

Kallang–Paya Lebar Expressway

British firm Bartle Bogle Hegarty (BBH) has been appointed to publicise safety messages needed to prepare users for the KPE.

News on Sunday

The advertisement campaign for the paper was carried out by BBH (Bartle, Bogle & Hegarty), who came up with the slogan "No tits but a lot of balls", in an attempt to distance the paper from those with images of topless ladies, and emphasise an overt political agenda not usually associated with tabloids.


Yeo Valley Organic

In 2010, they launched a £5 million advertising campaign, created by Bartle Bogle Hegarty, featuring the Yeo Valley Rap, using commercial breaks in The X Factor finals, which went viral.


see also