His work alongside Paul Kay on the 1969 publication of Basic Color Terms: Their Universality and Evolution built on the ideas of Lazarus Geiger in the field of color terminology research and has been highly influential in anthropology, linguistics and cognitive sciences.
He is best known for his work with anthropologist Brent Berlin on colour: Basic Color Terms: Their Universality and Evolution (1969) ISBN 1-57586-162-3.
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