Along with other cigarette manufacturers of the period like Josef Garbáty and Manoli, Batschari was at the time a patron of the arts, employing famous artists such as Hans Rudi Erdt, Ivo Puhonny, Lucian Bernhard and Ludwig Hohlwein to produce advertising material.
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The ABC cigarette marque was by then known beyond Germany, and the company had outlets in most major European cities as well as in Madison Avenue in New York.