Baume watches also set accuracy records in timekeeping competitions, and particularly the timing trials run by Kew Observatory near London.
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Baume & Mercier has had many celebrity ambassadors including Andy Garcia, Gary Sinise, Ashton Kutcher, Teri Hatcher, Kim Basinger, David Duchovny, Evangeline Lily, and most recently, Gwyneth Paltrow.
Mercier | Jason Mercier | Sainte-Baume | Michèle Mercier | marchand-mercier | Laura Mercier | Saint-Maximin-la-Sainte-Baume | Mercier (cycling team) | Baume et Mercier | Paddy Le Mercier | Mercier Press | Mercier–Hochelaga-Maisonneuve | Laura Mercier Cosmetics | Jean de La Baume | Jacques Mercier | :fr:Jacques Mercier (chef d'orchestre) | Ernest Mercier | Camille Le Mercier d'Erm | Baumé scale | Baumé |
For the last decades Jaeger-LeCoultre, Audemars Piguet, Piaget and Baume et Mercier have enjoyed a preeminent position, easily distinguishable at the entrance of Gran Vía.