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In the 1940s and 1950s, he was closely associated with Bud Collyer, as announcer on three Collyer-hosted game shows, Winner Take All, Beat the Clock, and To Tell the Truth, all produced by Mark Goodson and Bill Todman.
Despite its title, The Generation Game (which originally ran in the United Kingdom from 1971-1981 and hosted by Bruce Forsyth) was based on a 1969 Dutch show entitled Een van de acht ("One of the Eight"), which in turn used a stunt-based format much like that of Beat the Clock and Truth or Consequences.
True to his rock'n'roll roots, however, he never fully appreciated this success, repeatedly citing 60's breakthrough Hetki lyö (orig. Beat The Clock composed by Gottehrer-Stroll, a 1968 Elfstone B side) with The Islanders as his greatest achievement.