This year's World Music Awards was sponsored by English fashion brand Belstaff, one of the best known companies in its field with many products appearing in Hollywood blockbuster movies including Mission Impossible III, Ocean's Twelve and The Departed.
In June 2011, Harry Slatkin along with The Labelux Group, acquired Belstaff, a British outerwear brand known for inventing the first water resistant wax cotton.
The most well-known manufacturers of waxed jackets are: Filson, John Bardale J. Barbour & Sons, Belstaff, Royal Scot, Musto and Puffa.
Belstaff |