Five years before Betteridge's article, a similar observation was made by UK journalist Andrew Marr in his 2004 book My Trade.
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In a story that echoes that of Helen Keller, Betteridge's teacher Roberta Reid fingerspelled words into her pupil's hand, until Betteridge made the connection between the words spelled and the objects she was touching.
In 2007, Tim and Chris Stamper left Rare to "pursue other opportunities", and Mark Betteridge along with Mayles replaced them as Studio Director and Creative Director, respectively.