Bich invested heavily in advertising, hiring poster designer Raymond Savignac.
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The Bic Cristal (also known as the Bic pen) is an inexpensive disposable ballpoint pen mass-produced and sold by Société Bic of Clichy, Hauts-de-Seine, France.
Sporting Cristal | Société Bic | Bic | ''Torre de Cristal'', a tower by Francisco Brennand at the Sculptures Park in Recife | Bodas de cristal | Bic Camera | bic |