The Big Little Books, first published during 1932 by the Whitman Publishing Company of Racine, Wisconsin, were small, compact books designed with a captioned illustration opposite each page of text.
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Fred Harman's Bronc Peeler was a Western comic strip character who was a precursor to another comic strip drawn by Harman, the more successful Red Ryder.
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Other publishers, notably Saalfield, adopted this format after Whitman achieved success with its early titles, priced initially at 10¢ each (later 15¢).
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He wrote the Sears Winnie the Pooh Coloring Book in 1975, contributed to The Wonderful World of Disney (1969–70) Gulf Oil giveaway magazine and provided the text for two of Whitman's Big Little Books: Donald Duck and the Luck of the Ducks and Donald Duck and the Fabulous Diamond Fountain.