For two years he shared a studio in Bristol with Peter Lord and David Sproxton of Aardman Animations and later directed the "Archie the skeleton" commercials for Scotch Videotape and Tina Turner's "Limo-Land - Never in Your Wildest Dreams"; both multi-award winning films for Aardman.
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In 1981, he joined The Moving Picture Company in London to assist Andrew Berend in setting up the first commercial Motion Control and C.G.I. system in Europe.
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He worked as a graphic designer before joining BBC Bristol design department in 1968 where he "discovered" animation and with producer Colin Thomas developed the series "Animated Conversations" whereby "natural-unscripted" dialogue was recorded (sometimes secretly) before adding the animated visuals.
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Several high profile individuals tried to intercede on his behalf including Sue Ellery, Louise Sauvage and Bill Mather-Brown.