Clips from Bingolotto are featured in the video of Madonna's song "Ray of Light", directed by Swede Jonas Åkerlund in 1998 and in the movie Show Me Love.
After retiring from his athletic career he has worked as the host for some game shows such as the Swedish version of American Gladiators, Fort Boyard and Bingolotto.
Vikingarna also performed the song at Leif "Loket" Olsson's TV program "Bingolotto" that year.