The title alluded to the magician's code: the promise by working magicians not to reveal the basis of their tricks, or else risk getting blackballed by fellow magicians.
The project lead was initially blackballed for his role in the "failure", but as the success of the 360 became obvious he was given an official apology and was made an IBM Fellow.
Bumbles membership is somewhat controversial and he's blackballed on several occasions.