Boo is a graduate from the School of Film & Media Studies at Ngee Ann Polytechnic in 2003, and The Puttnam School of Film, LASALLE College of the Arts in 2009, where he was accorded the McNally Award for Excellence in the Arts – the valedictorian honour of the college.
The campaign features a video directed by local filmmaker Boo Junfeng, which depicts three individual true life experiences.
A short 19 minute 2009 film, "The Casuarina Cove" by Boo Junfeng told the story of one of those men.
Boo Hewerdine | The Boo Radleys | Boo-Yaa T.R.I.B.E. | Gangsta Boo | Boo! (TV series) | Boo! | Sigrid Boo | Boo Williams | Boo Junfeng | Boo Boo Runs Wild | Bibbidi-Bobbidi-Boo | Tan Boo Liat | Li Junfeng | Jai Boo | GRRR! It's Betty Boo | Boo Hoo | Boo Ellis | Boo (character) | Boo Boo" Glass | Boo | boo | Betty Boo |