Boulwarism is a negotiation tactic named after General Electric's former vice president Lemuel Boulware, who pioneered the strategy.
Boulware's aggressive 20-year-long policy of “take-it-or-leave-it” bargaining by GE became known as "Boulwarism".
Boulwarism was named for Lemuel Boulware, the company’s vice president of labor and community relations, who devised the strategy in reaction to UE's success in the 1946 strike, and to capitalize on the bitter divisions, after 1949, in the ranks of GE union members.