The Football Association of Ireland, which incorporates the Ireland national team and the League of Ireland announced Boylesports as their Official Betting Partner from August 2008 – 2013.
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Boylesports were the Official Online Gaming Partner of Premier League club Aston Villa F.C. for the 2008/09 season.
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In May 2007 Boylesports announced a four-year contract to sponsor Sunderland A.F.C. in the Premier League.