It gained large popularity after being described as "the best fucking thing I've ever heard" by LiveJournal creator Brad Fitzpatrick.
This results in the entire site being unavailable for over 24 hours whilst Fitzpatrick and his fellow system administrators work to bring 100 servers back online.
Brad Pitt | Brad Henry | Brad Mehldau | Brad Friedel | Brad Templeton | Brad Paisley | Brad Dourif | Brad Wardell | Brad Keywell | Brad Johnson | Brad Haddin | Mike Fitzpatrick | Brad Thor | Brad Meester | Brad Keselowski | Thomas Fitzpatrick | Brad Vigon | Brad Trost | Brad Rutter | Brad Pickett | Brad McQuaid | Brad McEwan | Brad Gilbert | Brad Fittler | Brad Bird | Mary Fitzpatrick | James 'Cha' Fitzpatrick | Fitzpatrick | Brad Wood | Brad Slaight |