This album was named after Braggtown, a neighborhood located in the northeastern corner of Durham, North Carolina, as Marsalis has been a resident of the Durham area for the past few years.
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The cover of the album shows the four musicians in a locker room in the baseball stadium Durham Bulls Athletic Park.
Branford Marsalis, the noted jazz saxophonist, named his 2006 album Braggtown after the neighborhood; Marsalis has been a resident of the Durham area for the past few years.